10 things about #hashtag: 2014 Roundup

10 things about hashtag


Hashtags, a topic close to my heart. 10 things I have to say about using #Hashtags, and let this be my roundup post for 2014.

1. Hashtags are used to curate content on Facebook, Instagram, Twitter, LinkedIn, Google+, they don’t work the same way as in blogs. I used hashtags in my blog posts for illustration purposes.

2. Don’t spam hashtags. Use a maximum of 3.

3. Even though Instagram allows up to use of 30 hashtags, but that doesn’t mean you have to use all of them. As Guy Kawasaki said, don’t try and game the system. It makes your brand looks desperate.

4. I did a hashtag test on Instagram previously. I used alot of hashtags, waited and see how long I need to wait for someone to point out to me this is not a best practice. I waited for a few months, and it was my colleague in the agency, Ericson who pointed it out to me. (yay! to Ericson!)

5. Some hashtags are just strange, and long. eg, #mrXXXwasmysecondaryschoolchemistryteacher (????!!!!) What is the purpose?

6. If its for a brand, be consistent with your hashtags, it will reinforce your brand recall amongst consumers.

7. I have fought with many people on the use of hashtags. (It’s not using the more the merrier!)

8. There are many free tools (and paid ones) to find out what are some of the popular hashtags you can use to help promote your brand. (for content with seasonality)

9. Unless it’s a super uber nice pretty picture, I will not like pictures on social media when it’s spammed with hashtags.

10. I wrote this not to make more enemies, but just how I feel about the use of hashtags.

Happy New Year everyone! Let’s start 2015 well, and pray for no more bad things happening.

Thank you for this cup of water!

It’s a cup of water. A special cup of water.

I was reading my book in the cafe Pies & Coffee at Centrepoint, and my cup was empty.

Too engrossed in my reading, I wasn’t aware of the surroundings. A fresh cup of water was placed in front of me, and empty cup taken away. Nice surprise. That’s a sweet gesture, and showing we can have good customer service in Singapore.

Give compliment when it’s due, this is one of the small ways we can encourage Singaporeans to take up jobs in the service industry and not rely on low wage foreign workers.

Thank you! To the special one who served me this cup of water.


2014: unfortunate year

Another aviation disaster happened in 2014, AirAsia QZ8501 en route from Surabaya to Singapore went missing.

This has put another mark on Malaysia’s aviation record. AirAsia GCEO Tony Fernades has set out to Indonesia to work on investigation.

2014 has been an eventful year, mostly bad things happened. And we don’t need to close the year on a bad note.

Pray for #QZ8501. Pray for a better tomorrow.

Goodby 2014! Hello 2015!: Digital Detox

It was a spontaneous decision. Grabbed a hotel under best deals in Hotels.com, and redeemed a free night at Days Hotel (with minimal top-up).

Given the nature of my work, I’m wired most of the time.

But I also subscribe to Arianna Huffington’s third metric of success. #Thrive

What is the best time to go on a #digitaldetox? So I kept my phones and Ipad away after posting a last picture onto Instagram and Facebook, and declared the start of my digital detox for a night.

I am supposed to go off the TV, but I watched a bit before switching off. There was an interesting programme “Talking Business” on BBC, hosted by Linda Yueh, speaking to the Chief Executive of Huawei. She interviewed a few brand strategists on their take on Huawei, and that’s some food for thought. Sales of Huawei is third after Apple and Samsung, but results are disappointing in America. Is it possible for the Chinese brand to become the next mobile phone/tablet giant globally?

Then I continued reading my book by Donald Low, Hard Choices. Very thought provoking, but yet disturbing. Where is Singapore positioning itself in the global economy? And who are we, fellow Singaporeans?

We need to make the effort to change, and make things better. That’s how we can bring hope into our lives. Slow down, you will look at things in a different perspective.

Christmas 2014: Reflection over tissue papers

3 packets of tissue papers, and it kept me troubled the whole day.

I went to the temple at Middle Road today, and saw many old folks peddling tissue papers. I cringed at the sight. Some of them in wheelchairs. There’s so many of them, each with a different sign describing their problems.

Who to help? I asked myself.

I walked up to one uncle, gave him a $10. He wrote on his cardboard, he needs the money to pay for his medications. I don’t know if he has any family. But these old folks shouldn’t be suffering.

This became a discussion topic with my friend today. What can we, and the government do to help?

Instead of exposing themselves to the sun and rain, can they sit behind 7-11 cashiers and collect money? (Just an example)

#Christmas #oldfolks #Singapore

This Winter Solstice 2014…

Chinese say Winter Solstice is a mini new year celebration, known as 小过年.

A new year before 2015 arrives. How apt.

Let this day be the start of a new year for me. New year resolutions can start right now.