#Search and #Social

I love reading, buying books and keeping them. My college teachers used to call me 藏书楼主, meaning keeper of books towers.

In 2014, I bought the book: Search and Social- The Definitive Guide to Real-Time Content Marketing.

I read it, and wrote to the writer, Rob Garner.

Rob replied, and invited me to ClickZ Live Shanghai to help him with translation work. We met, we worked together, we exchanged ideas. He became my mentor. We are now friends.

Recently, Global Managing Director at Ogilvy & Mather, Thomas Crampton recommended Rob’s book as one of them to read to learn more about social media. So I shared the news with Rob, and it triggered me to read the book again.

Search & Social: The Definitive Guide to Real-Time Content Marketing

Search & Social: The Definitive Guide to Real-Time Content Marketing

The book is very used. Ignore the dog/cat/monkey whatever you call it ears.

Reading the same book again gives me new perspectives. As I meet more people, discuss digital and social media, I begin to ask more questions.

I always hear people (especially “Social Media” folks) say: Digital and Social Media are completely different! Don’t lump them together. Are you sure?

I hear people say: Having a good social media strategy and community boosts your SEO. Do you know HOW it helps with SEO? (I often wonder why clients don’t ask WHY. You would want to know if the person you are engaging services for knows what he/she is doing.) No doubt one can be better in social media and wants to focus on that, but it is important for the same person to have basic knowledge of search, analytics, and even media strategy to come up with a holistic view and plan for the brand.

I hear people say: Keywords are important in social media content. Do you know which are the long-tail keywords? And how do you avoid looking too spammy to the search engines?

I hear people say: I only do social media, I just need to know the platform and user behaviour to do a good job. Even as a community manager, you need to know what are some of the keywords to use in your replies and communications to the public. You need to know what are the latest trends, and these results come from top trending keywords. Eg, Twitter and Facebook has trending hashtags. That’s part of search! Search engines can help provide you with clues on what’s trending too! That’s SEARCH!

I had a conversation with a digital planner, and she was surprised that I mentioned social media is part of digital, I don’t see it as silo. It never occurred to me that social media is a separate entity from the whole digital ecosystem. If you call digital the parents, then social media platforms would be the kids. They will always be related by blood, that flows and transcend boundaries.

I am never stingy about lending my books out. But I will not loan Search & Social out, with the fear that it will go missing. If you want to read, try the library if you don’t want to buy one. Rob has his book in Chinese as well.

Rob, this post is dedicated to you.


Why I stopped buying #tissuepapers

Tissue paper packs

I’ve stopped buying pocket tissues from shops for a long time. It was a conscious decision.

These tissue papers you see above are from one person- an uncle in wheelchair in Middle Road. He’s the same person I chose to “buy” tissue paper from in my earlier post in 2014.

There should be more. I’ve used some of them, and many times I see the uncle sleeping, so I just left the money on the tray and left.

It’s not only this uncle who is doing this “business”. There are so many others, and not just in Middle Road.

Most of them are old, on wheelchairs, and some are handicapped. What can we do to help them? How much can they earn by selling 3 packets of tissues for $1? (Maybe $2, I don’t know for sure, because I always give at least $5.)

I mentioned this to a friend, I want to do more to help them. How many packets of tissue papers do we need? How fast do we consume them?

My heart aches, especially when I see the elderly, and they are all alone without family to take care of them. These folks remind me of my grandparents. I love my grandparents dearly, and I did anything I could in the past to protect them when they were still around. This explains why I cringe each time I see old folks who are alone, and suffer just to earn some money to survive.

I have been thinking, what can I/we do to help these people who needs help? It’s obvious selling tissue papers won’t get them enough money for living expenses and medical bills.

I keep these packets as a constant reminder of how lucky I am. The collection will only grow. I get them faster then my consumption.

I will continue to #Stopbuyingtissues from the stores, and think of how I can help all of them better, not just one uncle.

#Oldfolks #Singapore

Failure is NOT failure unless you want it to be!

Failure (noun)
an act or instance of failing or proving unsuccessful; lack of success:

His effort ended in failure. The campaign was a failure.

nonperformance of something due, required, or expected:

a failure to do what one has promised; a failure to appear.
According to Dictionary.com.
What does it mean to fail?
1. Not finishing a marathon run?
2. 1st attempt at baking a pizza and your family told you the taste can be better?
3. You have a digital campaign and it didn’t get 1million impressions?
4. Cancer hits you?
None of the above is failure. You can’t finish a marathon, it’s okay. As long as you understand why you couldn’t finish it, and learn what you can do better to finish a marathon the next time.
1st time baking a pizza, congratulations! You succeeded at your first attempt in making a pizza. Improving on the taste is a constant process, you just get better and better. Would you still call every previous attempt a failure?
You didn’t get 1 million impressions for your digital campaign. So? The campaign was held, and from planning to execution, it’s all hard work, at least you got it out. But you didn’t hit KPI, you say. You are a failure if you don’t evaluate how you can do better to get 1 million impressions the next time, maybe 2 million for the next one.
Who can stop/prevent illness like cancer striking you out of the blue? You are not a failure even if you lose the battle to the illness. The most important thing here is being able to face up to the harsh realities and challenge the odds.
My perception of success and failure evolve as I grow older. Instead of seeing it as a failure, (and beating myself up over it) I am beginning to see the other side of life. What’s the point of crying? You cannot change what has happened. What you can do is chin up, think what you can do so you will get nearer to achieving what you want the next time.
Stop whining.
You are not a failure.