Thinking about #Hashtags again

I have a particular interest in hashtags. Given the nature of my job, I see hashtags everyday, deal with them everyday, and wonder about them everyday.

I always think if people understands the purpose of hashtags. Are they using hashtags for branding, content curation, or just mere bagging for more likes and followers. No doubt riding on the right hashtags is a strategy digital marketers use to expand fanbase and reach, however it is always a meticulous and well-thought plan. And decent marketers will not ask you to spam hashtags. (NO, don’t use all 30 hashtags in 1 Instagram post.) It doesn’t mean the more hashtags, the more likes you will get for your post.

I find it a pity that many people take rather nice pictures and share it to social media, but they throw in a whole basket of hashtags. Using too many hashtags affects your branding. Yes, you have a branding even if it’s your personal social media account. A strategic use of hashtags will in turn help you increase your followers and engagement over time. All the more important if you are investing good money in doing up good images, good videos to share on social. Especially if you are a brand selling premium product, you want people to feel the premium through your digital and social media marketing efforts. Using too much hashtags won’t help you deliver the premium feel.

10 things about #hashtag: 2014 Roundup

10 things about hashtag


Hashtags, a topic close to my heart. 10 things I have to say about using #Hashtags, and let this be my roundup post for 2014.

1. Hashtags are used to curate content on Facebook, Instagram, Twitter, LinkedIn, Google+, they don’t work the same way as in blogs. I used hashtags in my blog posts for illustration purposes.

2. Don’t spam hashtags. Use a maximum of 3.

3. Even though Instagram allows up to use of 30 hashtags, but that doesn’t mean you have to use all of them. As Guy Kawasaki said, don’t try and game the system. It makes your brand looks desperate.

4. I did a hashtag test on Instagram previously. I used alot of hashtags, waited and see how long I need to wait for someone to point out to me this is not a best practice. I waited for a few months, and it was my colleague in the agency, Ericson who pointed it out to me. (yay! to Ericson!)

5. Some hashtags are just strange, and long. eg, #mrXXXwasmysecondaryschoolchemistryteacher (????!!!!) What is the purpose?

6. If its for a brand, be consistent with your hashtags, it will reinforce your brand recall amongst consumers.

7. I have fought with many people on the use of hashtags. (It’s not using the more the merrier!)

8. There are many free tools (and paid ones) to find out what are some of the popular hashtags you can use to help promote your brand. (for content with seasonality)

9. Unless it’s a super uber nice pretty picture, I will not like pictures on social media when it’s spammed with hashtags.

10. I wrote this not to make more enemies, but just how I feel about the use of hashtags.

Happy New Year everyone! Let’s start 2015 well, and pray for no more bad things happening.